USA Triathlon approached Designsensory to help them overhaul their current membership platform. The current platform look and feel and functionality was outdated and needed a redesign to better meet the needs of athletes.
Our user research identified key issues with the sign up process which we fixed through our new onboarding process. We also found out users were hitting dead ends when they go no results. We mapped out key user flows and found ways to remove pain points and remove unnecessary steps. My team and I designed a robust design system that we were able to apply across the dashboard.
Triathlon athletes now have an easy-to-use platform to sign up for new races, view leaderboards, stay connected to their community and manage their membership.
My Role
User Experience Manager, Lead Designer