Clean Freak approached Designsensory about modernizing their family of ecommerce websites that sell cleaning products. One of our team’s biggest challenges was solving how to categorize 1,000s of products split into dozens of categories.
User research indicated search was the primary way users were finding products so our team featured it prominently in the navigation. We also developed a three tier mega menu to help users drill directly into their desired product categories with as few clicks as possible. We established page templating that helped create consistency across the family of websites.
The final product is a mobile-first ecommerce experience that gives Clean Freak’s users quick searching, clear navigation, advanced product filtering and a seamless checkout process.
My Role
User Experience Director