Biltmore needed a team that could help transform their outdated digital experience into a mobile first design. They needed help optimizing funnels that would drive visitation, booking, and visitor spending at Biltmore Estate.
Designsensory updated Biltmore’s entire digital presence, from a redesigned ecommerce website to an elevated ticketing and booking experience, and a robust video and photography library for a fully redesigned main site.
In the ecommerce redesign, we performed tree testing and card sorting of the previous store and found users struggled with the confusing categories and lack of consistent filtering. Our redesign of Biltmore Shop led to a 55% YoY increase on the first Black Friday after launch.
Familiarization tours, location scouts, detailed planning and cataloging of products, on-site workshops across multi-functional teams, copy and content audits, all centered on a foundation of user experience research and insights, have led to significant updates across Biltmore’s digital sites.
My Role
User Experience Manager